Ultimate Ninjas

01 — Project details

Ultimate Ninjas, a national franchise offering obstacle course gyms for kids and adults, needed help capturing the high-energy, fun-filled atmosphere of their gyms in their marketing materials. While their classes were thriving, their birthday party hosting service was underperforming, leaving untapped potential for increased revenue. They needed a clear, engaging tone that would excite parents and highlight the unique benefits of hosting a party with Ultimate Ninjas.

02 — Creative process

I collaborated with the Ultimate Ninjas team, including Actual American Ninja Warrior Pro Athletes, to fully understand their brand and audience. Drawing on these insights, I developed a tone that was equal parts engaging and informative, emphasizing the physical and mental benefits of their parties. I created a series of targeted emails for parents whose children attended classes but hadn’t yet booked a party, showcasing the dynamic, confidence-boosting fun Ultimate Ninjas could provide.

03 — Results

Although the partnership ended before full data could be collected, the Ultimate Ninjas team was very happy with the new email campaign content. The materials provided them with a fresh, branded voice and a strategic way to promote their birthday party services to a highly relevant audience. The campaign laid the groundwork for increased awareness and revenue growth in their party hosting services.