Trend Diesel Ltd.

01 — Project details

Trend Diesel, a Canadian dealer specializing in industrial and marine diesel engines and parts, approached me with a blank slate of a website. Their existing online presence lacked content, SEO, branding, and a defined tone, leaving them disconnected from potential customers. They needed a website that resonated with their audience’s pain points, including the challenges of machinery downtime and lost time on the water—issues that directly impacted their customers' productivity and profitability.

02 — Creative process

I met with the Trend Diesel team to understand their vision, preferences, and values. By analyzing competitor sites they admired, I identified key elements to differentiate their brand. I developed a cohesive branding strategy, clear messaging, and a direct, impactful tone that addressed their audience’s specific concerns. The content highlighted the importance of reliability and time savings while reinforcing Trend Diesel’s expertise and commitment to their customers’ success. I also incorporated SEO keywords where appropriate in order to increase their visibility.

03 — Results

The revamped website transformed Trend Diesel’s online presence, immediately resonating with their audience. Within the first 30 days of launching the new SEO-infused site, website traffic doubled, signaling increased visibility and engagement. The new branding and messaging established Trend Diesel as a trusted partner for industrial and marine diesel solutions, setting the stage for continued growth and customer loyalty.