Quality Supply & Tool Co., Inc.

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01 — Project details

Quality Supply & Tool, a wholesale provider for construction, industrial, and service professionals, needed a way to effectively market to their on-the-go customer base, including construction crews and contractors working at job sites. Their primary pain points were clear: lack of supplies causing delays and weather challenges slowing progress. They needed a marketing strategy that directly addressed these challenges and re-engaged customers who hadn’t purchased in a while.

02 — Creative process

After discussing their goals and target audience, I developed a series of concise, mobile-optimized email campaigns tailored to their needs. The emails focused on key pain points, including hard-to-find safety gear, winter supplies to keep projects moving, and roadside compliance equipment. Re-engagement emails targeted lapsed customers, encouraging them to return with special offers and reminders of the store’s value. Recognizing that most recipients would check emails on their phones, I ensured the content was short, direct, and easy to navigate.

03 — Results

The email campaign was a huge success, driving significant engagement and boosting sales. By speaking directly to the challenges their customers face on job sites, the emails resonated and prompted action. The client was thrilled with the results and plans to reuse the campaign annually with minor adjustments, reinforcing its value as an ongoing strategy for reaching their audience.