Law Office of Cynthia P. Smith

01 — Project details

Cynthia P. Smith, a successful attorney, came to me with an outdated website that hadn’t been refreshed in nearly a decade. While the site was educational, it lacked the warmth and personality that reflected her caring demeanor. Cynthia also wanted to showcase her growing team, helping clients feel more at ease before stepping into her office, often during some of the most challenging times of their lives.

02 — Creative process

After meeting with Cynthia and her team, I focused on creating a warmer, more approachable tone for the website. We emphasized Cynthia’s compassion and the supportive nature of her practice, crafting content that reassured visitors they were in good hands. To personalize the site further, I added team bios, allowing clients to get to know the faces behind the firm before their first meeting. The design and messaging worked together to highlight both professionalism and empathy, creating a balance that resonated with Cynthia’s values.

03 — Results

The redesigned website breathed new life into the Law Office of Cynthia P. Smith’s online presence. Clients now experience a sense of connection and trust from their very first visit to the site. Cynthia was thrilled with the outcome and shared that clients frequently compliment her on the new site, noting how it made them feel welcomed and cared for even before stepping into her office.