JJ Classic

01 — Project details

Joyful Journey, a Lafayette-based adult day service, wanted to increase awareness for their annual JJ Classic event, a celebrity softball game and home run derby. While they were using digital marketing, they felt that something nostalgic—such as asking small business owners to hang posters or flyers in their storefronts—could help foster a deeper community connection. They needed a creative way to present key event information while driving ticket sales in a way that felt both modern and sentimental.

02 — Creative process

I collaborated with the Joyful Journey team to strategize the most important details for the poster: date, time, location, ticket information, and a call to action. To capture the vintage feel they were hoping for, we crafted inviting, warm copy with a nostalgic tone. The poster also incorporated a QR code to make ticket purchasing easy and seamless, combining traditional marketing with modern convenience. The bright, vibrant design ensured that passersby could gather all the relevant details with just a quick glance.

03 — Results

The poster was a hit with local businesses, who were more than happy to display it in their windows. This clever blend of old-school marketing and digital ease helped raise awareness and excitement about the event. The community engaged just by participating in hanging the poster, and the awareness led to exceeding ticket sales goals for the 2024 event. The Joyful Journey team was thrilled with the outcome, and the digital version of the poster can be easily adjusted for the 2025 event—making the next round of marketing even simpler.